A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.
Book signing icebreakers – All book signings have three common factors: author, reader or potential reader, and book. Let’s say your book signing table is close to the door of the store. Customers who enter the store must make a quick choice: to stop and chat (hopefully taking a look at your book) or to walk around your table into the heart of the store. Having a bookmark to offer each person entering the store is a sort of icebreaker. By offering a bookmark, the author has a natural opportunity to begin a conversation about the book or its topic. The potential reader may be drawn into the conversation or may choose to go on shopping.
Reminders – Whether the potential reader (in #1) chooses to chat or not, the bookmark is a tangible reminder of the book. It may prompt the reader to take a closer look at the author’s book on the shelves. It may also cause the reader to follow up with purchasing the book at a later date.
Bag stuffers – Retailers can use bookmarks as bag stuffers. These can serve as advertisements for upcoming book signings or simply to promote a new publication. Event coordinators can use bookmarks as bag stuffers as well when creating freebie bags for attendees.
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